About

William Hill is Britain’s biggest bookmaker and they are one of the longest-established operators in the world, with a history stretching back to the early 1930’s. They are one of the strongest household names that people will recognise, and thanks to heavy investments and a clear drive to push innovative products online, they have translated superbly from their brick and mortar roots on the high street, to offer some of the strongest market prices and quality features in online bookmaking.

Market Odds

William Hill, because of their standing in the industry, don’t pull their punches when it comes to market odds. They are able to undercut or stand toe-to-toe with the other majors players in the bookmaking industry and more often than not you will find that you won’t lose out on odds on value with them. Regardless of the sport or even novelty bets, William Hill, even if they aren’t offering the market leading odds on a selection, they are generally in line with industry standards, so you won’t fall short with them.

Sportsbook

Operation and functionality are two of the biggest assets that any online sportsbook can present to their customers. William Hill’s sportsbook hits the nail on the head in both aspects, because from the basics of finding a market that you want to bet on, to the clarity of the market prices to the actual striking of the bet is a quick, straight-forward operation. The wide array of sports which are available in the sportsbook is extensive and is superb when it comes to covering minor sports, and alternative non-sporting markets. What takes the sportsbook on a further level is the depth of sub-market betting that is available across all sports, from NFL, to tennis, to golf and football. With the bookmaker being synonymous with and being a heavy backer of UK Racing, there is extensive coverage of the Sport of Kings available as well. There are also great options such as handicaps, lines and score/points markets to enjoy. On the back end of striking your bet, there is excellent bet management through their betting slip, allowing you to customise options such as multiples.

Main Features

There are many facets to William Hill, such as their sister site which delivers news, reviews and even tips. One of the main features of their betting operations though is their cash-out option which is available on select markets. The cash-out options allows their customers to cash-out a bet before the event is complete. For example, if you have backed Arsenal to beat Chelsea in a Barclays Premier League match and the Gunners are leading 1-0 with ten minutes left to go, you cash out early instead of risking the bet losing inside the last ten minutes of the game. Live in-play betting at William Hill delivers the efficient and rapid market updates that you would expect, but they throw extra value into live betting thanks to a wealth of market options. You can generally find around 70+ markets available live for a top football match for example. Tying all of that together is a great live sports streaming service available for customers on the site, with a wide range of sports from football, through darts, snooker, tennis and more up for watching. That ties in perfectly with their live in-play betting service. The whole service translates over well to mobile devices as well, through an app and a mobile website.

Promotions

As well as offering exclusive sign-up offers for customers, which do rotate and change for anything from free matched bets, to special enhanced odds offers, there is also good value through event-specific promotions. There is select football market coverage for example in case a game ends 0-0, and also accumulator refunds if one leg of a wager fails you.

Customer Service

William Hill provide customer service 24/7 via telephone or email. There is also a live chat option available on the operator’s website so that you can get immediate help on all areas of their operations, from questions about your account, the sportsbook, casino or anything else that you may need help with.

Review and Rating

Overall, William Hill have that well-established feel about them. The website is huge from the point of the sportsbook, features and all the great touches on there like news and predictions that make up a very complete whole. With strong industry market prices and such an important factor of being such a recognisable, trusted name, they are one of the industry leaders for a reason. They deliver.